In business, having a strategy to be able to compete with business opponents is a very natural thing to happen. Because it will make you as a business person to be more enthusiastic about developing a better business. The point is your motivation to be able to beat your competitors positively. This method is by competing with business strategies that can attract potential customers. One of them can be seen in the way of marketing. Moreover, if observed, the marketing of this business every year has a trend that is quite interesting. Of course, because of changes in society. And the use of this marketing can be one of the trends that will have a good effect on the business you are running. Here are some marketing trends that are very often used this year, such as the use of geofence, and the use of social media stories.
The first use of marketing is to use geofencing. Which is one of the effective marketing techniques to attract many potential buyers. Even for this type of marketing, it will be able to target potential buyers in certain areas. The point is that if you use geofencing technology, it will make it easier for your potential customers to find your business. but if indeed your business does not have a plan to use this type of marketing. Then you might be able to use a second marketing strategy, namely using social media stories.
If you are an Instagram or Facebook user, of course, you have seen several stories that describe product offerings by adding hashtags from product owners. The popularity of this feature, of course, is a good opportunity to be used in improving your business for the better or to attract visitors to your business. Using stories, is a pretty good marketing tool to use this year.