At one point online marketing (Digital Marketing) was just a new and different way to market. This opens up new types of media to peddle the goods and services offered. Only in the last few years, the importance of digital marketing has become very important. It’s no longer enough to have a website or run multiple unfocused Ad campaigns. As the Internet is intertwined with everything we do, the importance of direct response marketing becomes very clear.
Reach People when they will spend Their Time & Money
In 2019, the average internet user has at least 7 social media accounts. Experiencing growth since 5 years ago. 97% of US adults aged under 65 use social media at least once a month. Most of it is in it every day. Social media is very popular as a means of interacting with people all over the world. Although unfortunately as much as 89% of customer messages are ignored by businesses. 22% of the world’s population is on Facebook. 62% of people in the US are there. 76% of Facebook users and 51% of Instagram users use it every day. Social media marketing and advertising is limited to digital marketing. But very important. Throughout this article, we will look at the various online marketing methods.
As a tool for small-scale businesses though
Digital marketing allows small businesses to compete with much smaller advertising budgets. If managed effectively, it will give them an idea of where and how customers spend their money. When you have a picture like this and data to support the decisions that will be made. By continuing to explore the benefits and importance of digital marketing, it is not impossible that the business you are running is growing more rapidly.
Who is your target? What types of customers are most likely to buy what you are selling. When you target at this level, you create ads that are highly relevant to your target market. Because it’s so relevant, it connects at a level that no ad can do. This connection gives it the ability to influence decision-making. You don’t have to post multiple times that cause your potential customers to be uncomfortable.
Digital marketing for business is a concrete manifestation of the development of modernity. To be able to survive in the fierce business competition, we must be able to implement technology-based marketing strategies that are able to reach target consumers in a practical and fun way. So, what are you waiting for? Immediately apply a digital marketing strategy to your business.