Before you are going to contact the seo expert london, it is a good idea to know about the SEO and SEM that is often discussed in SEO or Search Engine Optimization field. The steps aimed to create a web page to reach the first and highest page rank on search engine services, especially Google Search. To make it clear, the first question that you need to answer is the definition and function of the SEM or Search Engine Marketing? Maybe you are one of those people who just heard this term.
At first glance, it is like a little confusing that some of the SEO users have the same function. Of course, it is really not because Search Engine Marketing is actually simpler than Search Engine Optimization. The goal is the same course which is to create a page visited. So it never hurts to take advantage of SEO tricks with SEM to get a better website. Well, we will try to review between SEO and SEM as well as any fundamental difference to give you more important information about the SEO and SEM before you choose the SEO service to optimize your business.
Before knowing what the SEM is, you must understand what SEO is. As I’ve already mentioned, Search Engine Optimization is a strategy of coding, designing, and writing specifically with XHTML and programming throughout the website in order to make the website becomes more visible on the main page of search engine using keywords and certain phrases.
In the SEO strategy, there are two strategies which can be used namely on-page and off page. The on-page is the strategy that utilises the use of keywords, page titles, and so on. When the page emerges in the in the top page of search engine, it means that there are more possibility that a lot of visitors entering the site. On the other hands, the off-page SEO is the strategy that is used by using the link or known as the back link which will link the website.